About us

An originator and innovator in the styling industry since 2006, Style Made Simple was built from the ground up on the premise that everyone should be able to access the beautiful style that enhances their confidence and help them develop a unique personal aesthetic.

Derived from the styling talent once reserved exclusively for celebrities and fashion editorials, Founder Allison Berlin combined her knowledge of the fashion industry with her experience styling for print and television and put it to work for the private individual.

Meet the team


“Many people ask how I got here. The answer is undying passion and hardwork.”

Whether cultivating the trends or transcending them, Founder Allison Berlin has an unwavering vision and taste level.  Named one of New York’s Best Personal Stylists by Page 6 Magazine, she has cultivated a reputation as the go-to stylist for Manhattan social figures, philanthropists and industry leaders.

Allison’s 15 years in the industry include a varied background in print advertising, editorial styling, and on-camera styling, having worked with the BBC styling the talent of TLC’s hit show What Not to Wear for several seasons.  Other clients include InStyle, O the Oprah Magazine, Victoria’s Secret and Ikea.  Allison has been a contributor and fashion correspondent to national media outlets including The Today Show, Good Morning America, E! News, CNBC, Fox, People Style Watch, Real Simple and more.

Prior to independent consulting, Allison honed her skills in the Bloomingdale’s Fashion Office as a trend forecaster, market editor, and print advertising stylist.  Her professional portfolio can be seen here.


” ghrix To say I love my job is an understatement. Helping people to discover their style is a privilege.”

Samantha Brown is a stylist, fashion expert, personal shopper and founder of designer clothing consignment store, The Missing Piece. Samantha has had a over a decade of industry experience with styling credits that include Nylon Magazine, Badgley Mischka, Real Simple, The NY Post, Westfield Style, Fort Lauderdale Magazine, Gold Coast Magazine, Minnie Rose, Market Publique, Newsday and many more.  She has styled fashion shoes for Simon Malls in partnership with GQ and Glamour Magazine, and her other partnerships and collaborations include Harper’s Bazaar, Folli Follie, Westfield Malls, Empire Beauty School, Quintessentially Lifestyle, Match.com, Gilt Group, Nikon and Joe McNally Photography.Samantha stays immersed in the fashion industry as the Video Director for B Productions shooting New York Fashion Week shows including Marc Jacobs, Donna Karan, Michael Kors, Narcisco Rodriguez, Oscar de la Renta, Proenza Schouler and more.


“You’ll never stare into your closet and say ‘I have nothing to wear’ again.”

As one of the top personal shoppers at the Saks Fifth Avenue New York City flagship for 8 years, Christine fulfilled her life long passion for fashion by helping clients cultivate their best personal style.  A few of her favorite clients include the Royal Family of Saudi Arabia, Neil Patrick Harris, Angelina Jolie, Megyn Kelly, and Christine Baranski.  Christine brings a diverse and exciting resume of experience to her role as Private Stylist.  She began her career in the Neiman Marcus buying office headquartered in Dallas, and then moved to New York City in 2001 to expand her knowledge of design and sales in the trendsetting showrooms of the fashion industry.  As the most recent member of the Style Made Simple team, Christine not only brings her experience with retailers, showrooms and the celebrity set, but she instantly makes any client feel at ease with her understanding and unpretentious spirit.